Over the years XBR has stood for the best
consumer TV's Sony has to offer and this year's line up is no
exception. The XBR line of Full HD 1080p televisions incorporate
all of Sony's latest technologies (including HDMI v1.3 features
such as x.v.Color and Deep Color) and provide the best in
picture performance. Additional features like Motionflow™ 120Hz
enable smoother motion when viewing movies or fast-action
sports. BRAVIA Engine PRO with Digital Reality Creation
upconverts all interlaced and progressive video signals
including HD signals directly to 1080p for amazing detail and
sharpness. Wrap all this performance in a timeless piano black
finish with Sony's unique floating glass frame and you have the
pinnacle of Sony performance and design.

Full HD 1080
There are a lot of ways to define high-definition but BRAVIA®
Full HD means you’re getting the best resolution that
high-definition has to offer consumers. With Sony BRAVIA XBR
HDTVs, Full HD 1080 means 1920 x 1080 pixels5
and 1080p video inputs. Your lifestyle demands the best in
high-definition and with BRAVIA Full HD 1080 products you get
it.
1920 x 1080 Panel Resolution
When it comes to high-definition TV the pinnacle of
performance is achieved by using 1920 x 1080 display panels. And
BRAVIA XBR televisions have them. Full HD 1920 x 1080 panel
resolution with over 2 million pixels5
(more than twice that of 720p HDTV) is exactly what
you need to reproduce the 1080p content that can be delivered by
our cutting edge 1080p Blu-ray disc™ player. And working with
BRAVIA Engine™ PRO everything from standard definition and high
definition is upconverted to 1080p for a picture so real it’s
like you’re actually there.
10-bit Processing and 10-bit Display
While it's great to state that a TV is capable of
creating billions of colours it's a whole lot better when you
have a display that can actually display them. That's the logic
behind Sony's 10-bit processor and 10-bit display. Sony follows
10-bit processing with a 10-bit panel, allowing 64 times the
levels of colour expression than an 8-bit panel. What that
translates to is smoother transitions from colour to colour and
subtle colour changes faithfully reproduced. (Found on select
Sony BRAVIA televisions.)
Motionflow™ 120 Hz with Full HD high frame rate
capability
Achieving smoother, natural motion reproduction starts with the
right performance characteristics such as the ultra fast panel
response times our BRAVIA® HD LCD TVs have. Taking motion
performance to the next level requires innovation and expertise.
Enter Sony's Motionflow™ High Frame Rate technology. Motionflow
doubles the amount of frames from 60fps to 120fps and does it
the right way by using real-time calculation of every single
frame of video to create entire new frames of information. The
results are spectacular and unlock a new level of motion
reproduction. Motion performance is smooth and natural.
BRAVIA Engine™ PRO Full Digital Video Processor
Presenting the next evolution of the BRAVIA Engine™ BRAVIA
Engine™ PRO. Sony improved on the great benefits of the BRAVIA
Engine™ by adding a picture quality enhancement circuit called
Digital Reality Creation Multi-function v2.5. DRC-MFv2.5 now has
the added ability to process interlace and progressive video
signals and because it has twice the processing power of
previous DRC-MF circuits, it can do its processing and output
them to 1080p. (Native 1080p input signals are not processed
through DRC-MFv2.5.) Add to this the crisp details, outstanding
contrast, eye popping colours, and dramatically reduced digital
artifacts that DRC-MF circuitry is known for. And the best part
of all is that DRC-MFv2.5 is user adjustable according to the
video source. All of this helps define the reason why people
want Sony TVs to begin with unparalleled picture quality.
Live Color Creation™ System featuring WCG-CCFL
Decades of television know how allow us to realize that
an LCD TV is more than just the panel; it’s actually a system.
Uncompromised picture quality starts with combining carefully
chosen components and circuits to optimize system quality, among
these are the colour creation and processing functions. That’s
what Live Color Creation is all about. It starts with the BRAVIA
Engine™ PRO video processing system, which enhances primary
colours and corrects half-tone colours for natural overall
colour. Next, a WCG-CCFL backlighusing Sony’s phosphor formula
delivers a specific spectrum of light designed to work with our
specially formulated colour filters. The combination of these
three components creates deep, deep blues and natural greens for
overall colours that draw you right into the picture.
Advanced Contrast Enhancer (ACE) Function
Sony’s Advanced Contrast Enhancer (ACE) builds on our
excellent on-contrast ratio performance of 2000:11.
A Dynamic Contrast Ratio of up to 18,000:12
is achieved by using real-time image processing to adjust the
contrast along with optimizing backlight levels. But rather than
focus on the "numbers", Sony focuses on actual picture
performance avoiding exaggerated blacks where detail can be
lost. ACE translates to blacker blacks in darker scenes, as well
as better shadow detail in other scenes for a difference that
you can see.
x.v.Color™ technology
BRAVIA® HDTV's performance has now advanced to the
point that the colour range can be defined by limitations in the
original video source, rather than the TV. Thanks to the
adoption of a newly approved international colour standard
called xvYCC (an option in the HDMI v1.3 spec and which Sony
participated in creating), the colour space has been greatly
expanded. 1.8 times as many natural colours as existing HDTV
signals will now be faithfully reproduced. x.v.Color™ is the
name Sony has chosen to promote video products that include
xvYCC capability. x.v.Color enabled products can now offer more
accurate colour reproduction and natural colours.
24p True Cinema (24p Input Capability)
Many movies are filmed at 24 frames per second (fps) and prime
time TV programs are video taped at 24p. Seizing on an
opportunity, some studios are taking a purist approach and
encoding high definition video content such as Blu-ray Disc™ in
24p. Sony wisely takes advantage of this by including 24p output
capability on their BDP-S1 Blu-ray Disc player. It makes sense
that select 2007 BRAVIA TVs will include 24p input capability.
The benefit? Images are smooth and natural looking. Once you
experience 24p video it will be hard to view video without it.
DMex - Ready (Digital
Module Extender)
Sony's Digital Media Extender (DMex)
ready televisions offer a digital connection path for the
addition of the optional modules like the new BRAVIA Internet
Video Link. 6 With innovative
DMex expansion capabilities
featuring the Emmy® award winning XMB user interface, select
2007 models are not merely TVs, but powerful entertainment
platforms that not only meet your needs today, but expand easily
to meet tomorrow's needs as well.
Xross Media Bar® (XMB) interface
When was the last time you saw an on-screen display
that was fast, fun and easy to use? Sony's award-winning Xross
Media Bar™ (pronounced Cross) provides a logical and fast way to
access set up menus, user controls, and more. The on-screen
display comes to life by pushing the XMB menu button on the
remote. Navigation through the menus is smooth and fast.
Footnotes:
1. Black-white range seen at the same time.
2. Black-white range seen over a period of time.
3. Screen Size measured diagonally.
4. Limited to resolutions supported by both the PC and the Sony
TV. See Sony TV users manual and PC documentation for supported
Resolution.
5. Picture is slightly over-scanned to prevent video source
artifacts at screen edges.
6. Contact your local cable provider for details on how to
access or subscribe to HD Programming.
7. Internet module sold separately. Select Internet video
limited to Sony content providers.
8. All products require BRAVIA Theatre Sync capability. HDMI
cable required and sold separately.
Specifications
General
Aspect Ratio : 16:9
Screen Size : 52 inches measured diagonally
Television Type : Flat Panel
Video
Native Resolution : 1080p
Contrast Ratio : 2,000:1 (On-screen), 18000:1 (Dynamic)
Display Resolution : 1920 x 1080p (native)5
Video Features
Tuner : ATSC, Clear QAM
Video Processing: BRAVIA Engine™ PRO
Noise Reduction
Comb Filter : 3D DIGITAL COMB FILTER
DRC® MultiFunction Circuitry (DRC MF V2.5)
Game Mode : On/Off
Light Sensor
Picture Modes : Vivid, Standard, Custom
Wide Mode : Wide Zoom/ Normal/ Full/ Zoom
Display Technology : LCD (178° WIDE VIEWING ANGLE LCD Display
panels)
Backlight Type : WCG-CCFL (Wide Color Gamut - CCFL)
High Definition : Yes (Full HD 1080)
MotionFlow™ 120Hz
10-bit Display Panel
BRAVIA® Theatre Sync™ : Yes (One-Button Home Theater Control (HDMI-CEC))
Audio
Steady Sound® Automatic Volume Control
Audio Features
Sound Mode : Dynamic, Standard, Custom
MTS Stereo Decoder (with SAP)
Digital Amplifier
Dolby® Digital (ATSC/QAM only)
Sound Booster
S-Force® Front
Voice Zoom
Inputs and Outputs
Analog Audio Input(s) : 5 (1 Side /4 Rear)
Audio Out (Variable/Fixed) : 1 (Rear)
Component Video (Y/Pb/Pr ) Input(s) : 2 (Rear)
Composite Video Input(s) : 3 (2 Rear/1 Side)
Digital Audio Output(s) : 1 (Rear)
S-Video Input(s) : 1 (Rear)
Headphone Output(s) : 1 (Side)
PC Audio Input(s) : 1 (Rear)
PC Video Input(s) : 1 (Rear) D-Sub 154
HDMI™ Connection(s) : 3 (1 Side/ 2 Rear) - 1 rear input has L/R
audio inputs
RS232 Control : x1 (Home Theater Installation Control
Capabilities )
1080/24p Input Capable : Yes (via HDMI™)
Convenience Features
Channel Skip/Add
Favorite Channel
Speed Surf™ Channel Selection
Parental Control (V-Chip)
Programmable Timer
Sleep timer : 15, 30, 45, 60, 90, Off
Timer Events : On/Off Timer
Clock
Power Save Mode : Standard, Reduced, Picture Off
Picture Freeze
Input Skip
DMeX TM Ready (Digital Media
Extender DMex)
Xross Media Bar® : Yes (Graphical User Interface)
Remote Control : Yes (Backlit)
General Features
Closed Caption (CC)
ID1 Detection
Video Label
Power
Power Consumption (in Operation) : 320W
Power Consumption (in Standby) : Less than 0.4W
Weights and Measurements
Weight (Approx.) : 108.0lbs (49kg) with pedstal; 93.0lbs
(42.0kg) without pedestal
Dimensions (Approx) Depth : 15.12" (384mm) with pedestal; 4.92"
(123mm) without pedestal
Dimensions (Approx) Height : 35.04" (890mm) with pedestal;
32.56" (827mm) without pedestal
Dimensions (Approx) Width : 55.71" (1415mm) with pedestal;
55.71" (1415mm) without pedestal
Regulation and Standard Compliance
Energy Star® Compliant
Capability
VESA : Yes (VESA Hole Mount Compatibility for Mounting
Applications)
Supplied Accesories
Remote Control
Battery (type AA x2)
AC power cord
Operating Instructions
Quick Setup Guide
Warranty Card
Table Top Stand
Optional Accessories
SU-WL500 Wall Mount Bracket
SU-FL300L Floor Stand
DMX-NV1 BRAVIA® Internet Video Link
Footnotes
1. Black-white range seen at the same
time.
2. Black-white range seen over a period of time.
3. Screen Size measured diagonally.
4. Limited to resolutions supported by both the PC and the Sony
TV. See Sony TV users manual and PC documentation for supported
Resolution.
5. Picture is slightly over-scanned to prevent video source
artifacts at screen edges.
6. Contact your local cable provider for details on how to
access or subscribe to HD Programming.
7. Internet module sold separately. Select Internet video
limited to Sony content providers.
8. All products require BRAVIA Theatre Sync capability. HDMI
cable required and sold separately.